Tuesday, April 26, 2016

Whimsy Yoga designs for people who care

Today I would like to write about my paper company called “I do care designs”. In 2011 I applied for a self-employed business program at the YWCA, a program funded by the government of Canada. I got very excited because the program included an intensive 6 weeks business training  and several months of follow up with a business coach. I wrote a proposal for a paper & gift company and went for an interview. I was happy to be chosen together with 12 more entrepreneurs, who all had very interesting ideas.
I called my company “I do care designs” and I remembered that we had a session to discuss the name of my company and everyone agreed that it was the perfect name for it!
Logo for "i do care designs"

My vision was to create a sustainable company that would produce locally only using recyclable and friendly materials to the environment and at the same time, it would support local charities. I decided to focus on Yoga designs since I love Yoga like many people in this city. When I started this initiative I was not aware of all the experiences I will have and the great people I will meet.
In the beginning I mostly focused on working on samples. I enjoyed being playful choosing Yoga poses and matching them with meaningful quotes. I connected with Elana Epstein, a friend who has been a Yoga teacher, a Reiki practitioner and a spiritual writer for many years. She wrote most of the quotes for the cards.
With Elana Epstein at the Yoga Conference Vancouver Centre

Samples of the Yoga Cards

Great photo at the Yoga Conference and Show, Vancouver

When the collection grew enough to offer a wide range of products, I started networking. Firstly, I connected with local charities in the Yoga industry. A great local charity is "Karma Teachers", an organization that offers affordable Yoga classes to people on the East side of the city. I connected with Emerson, the man with the vision and I take part on many of their events, donating proceeds to the work that the organization does in Vancouver and Toronto.
With Emerson from Karma Teachers
I also met Erin, a wonderful Yoga teacher who organizes Yoga Jams- global Yoga events raising funds for the Africa Yoga Project, an organization that trains youth in risk to become Yoga teachers and then these teachers spread the work and benefits of Yoga to school and young kids. I usually attend her events and set up a small booth with my products in the entrance.
With Erin from Yoga Jams
Another great experience has been attending Yoga retreats where I connect with mindful people, practise new types of Yoga and promote my company.
At Salt Spring Island Yoga Retreat

At Paradise Valley Yoga Retreat

Printing Yoga wrapping paper at a local printer in Vancouver

First booth at the Yoga conference- Vancouver
I worked countless hours thinking, planning, designing and promoting “I do care designs”. The collection has grown into Yoga journals, Chakra dolls, Yoga wrapping papers, Yoga clothing and many more fun items.

Even though my vision was to keep the manufacturing local, I decided to partner with my best friend Gal, from Gal Designs so "i do care designs" could offer funky Yoga clothing. Gal Designs created a wonderful Yoga clothing that was manufactured in collaboration with Israeli Arabs and sold in Vancouver and on-line.
Visiting the studio where the Yoga clothing was manufactured in Israel
                                                 Samples of the Yoga clothing sold in Vancouver

In the beginning of "i do care designs", these products were sold at Yoga studios and stores around the city but now, they mostly sell on line through “I do care design” on-line shop on Etsy. The platform on Etsy allows you to connect with people around the world.
Yoga mini journals at the on-line shop on Etsy

Yoga Invitation at the on-line shop on Etsy

Today, I do care designs sells mostly printables and invitations. You are welcome to visit “I do care designs” Etsy shop at: https://www.etsy.com/shop/idocaredesigns

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