Tuesday, April 12, 2016

When Art turns into Lifestyle

Painting is my passion. A white plain canvas, acrylics and brushes, different mediums and textures, using my fingers to blend it all… the music in the background. Magic. Pure magic.
Through the years though, I realize that many people love to see my paintings in different mediums and materials, especially in fabric. There is a magic to fabrics that is hard to explain. I think it is the fact that fabric is soft and people love to feel things with their fingers, in comparison to looking at a painting. Or maybe the fact that fabric moves and wraps things around that makes fabrics so appealing.
For one of my exhibitions I decided to print tapestries in order to use them as  promotional banners. I chose two of my favourite paintings and took them with me to the exhibition “Hawaiian Sisterhood” that took place last October in Maui.
A view of Tamara Catz Boutique in Paia, Maui. October 2015
Getting ready for the exhibition 

The minute I took the tapestries out of the envelope, people were touching and putting them around their bodies as sarongs and ponchos. It caught me by surprise. I was planning to have them hanged as banners to promote the exhibition but people started asking where they could buy them as beach blankets or sarongs.
When I came back home, I decided to listen to what people where asking for. I ordered new samples and on my second trip to Maui last January, I hired Amy to model for a new line of Hawaiian lifestyle products.
"Deepest Secrets"

"3 Friends Sitting At The Beach"

"Hula Dancers At The Beach"

All the blankets tell a story of bravery, courage, community and friendship. All the blankets are the reflection of a woman’s story. It is a collection of collective memories.

                                                               Tote bags, blankets and sarongs.

I love to see how the stories of women leave the finished canvases and give life to many other lifestyle products, so people can enjoy them in their everyday lives.

"A Welcoming Lei"
"Hawaiian Sisterhood"

"Sleepless Nights"

I chose the beach at Paia in Maui for the location of the shots. The day we were at the beach, it felt like the designs blended perfectly with the Hawaiian background. The colour of the sea and the sun light matched the stories told by brave women. You can get these unique lifestyle products at my new Etsy on-line shop: JazminSaskyArt  All blankets are SIGNED like an original work of art.
"The stories you believe to be true are the ones your life will become" with love, Jazmin

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